FACEBOOK IS COMING UP IN THE WORLD
I recently read an article about how smartphones now top computers for Facebook time in the US. According to comScore, they calculated that the average time spent on Facebook in the US via smartphone was 441 minutes in March, compared to 391 minutes via computers. Facebook emphasized that it does not make any revenue off the mobile user, yet they do recognize the importance of mobile. Analyst say that this is why in April Facebook bought $1 billion to buy a photo sharing mobile application, Instagram, to maintain Facebook’s mobile strategy. In March, comScore measured mobile usage for Apple iPhones, Google’s Android, and Blackberry on the Facebook site. The data also showed the next most popular services are Twitter, with 114 minutes and Foursquare, with 146 minutes. The articles states more mintues were spent on facebook because people like to stay on to update their statuses, read friends’ statuses and updates, and respond. On Twitter it does not take as long to tweet a status. Facebook is determined and dependant on its ability to increase levels of user engagement in current and new markets.
After reading the article I felt like Facebook is beginning to take over the world. As an avid Facebook user I could not deny the facts of data. I do use my phone more for Facebook because I carry my phone on me everywhere I go, I can’t take a laptop with me everywhere. By looking at the data it seems like a lot of other people are doing the same thing. But what does this say about society as a whole? In my humble opinion I believe that society is too reliant on social media, in order to impress themselves or others. People have begun to be so engaged in social networks that they often become anti-social. For example, even around campus you see students looking with their heads down on their cellphones, I predict they are either texting or on Facebook or some other social site. One can be whoever they like on Facebook and live out their fantasies, which are forms of deception and lies. And even though society is aware of that and its addictive nature, it does nothing to ease the “Facebook era”. There should also be no competition between cellphones and computers. Why? Are we going to recycle computers for smartphones now? It amazes me that society always gravitates towards the better version of things and over looks other more important issues that are going on in the world. Sometimes I nfeel like Facebook is blocking us from the real issues of the world, while feeding us with more and more entertainment crud.
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